The ski and snowboard industry is the reigning monarch of Whistler’s economy. There really is no way to avoid getting excited when the snow flies like it has this month. Businesses in Whistler turn on the machine and all you hear is snow, snow, snow. No complaints here… In fact snow has become as much a rite of passage for many Whistler families as Thanksgiving or New Years.
Marketing 17 feet of snow in November can’t be super difficult. If they wished, Whistler-Blackcomb and their cohort could send the message far and wide that enough snow has fallen to bury a 5400kg male African elephant. Maybe I am a little presumptive, but it seems to me that the smashing of 100 year old snowfall records really markets itself.
Social media connections have led me to a local company that has done some work that has really impressed. Origin Design truly markets the snow to the world and they are great at what they do. What struck me the most about their work is how hey capture the business they represent and uniquely connect that company to the snow. Snow is snow is snow but somehow Origin has made snow uniquely Whistler-Blackcomb and uniquely Fernie.
It seems to me that marketing transportation is a little like marketing the snow… a bus is a bus is a bus. Transportation companies are traditionally late adopters of technology and very poor at marketing their service. At Transportation Whistler we haven’t spent a lot of time focused on official marketing efforts. Our focus has instead been on making our transportation company easy to work with: simple booking and simple transportation. Where does this all come together? Origin has challenged me to differentiate our marketing based on what makes us different. Transportation Whistler and Ridebooker are easy to work with and we should start getting that message out.
We are no marketing experts but I think we have learned something today. By the way, I have been laughing all day at the video below. This is ad is definitely a differentiator:
